Privacy Policy

We only ask for your personal data to verify your identity and provide services to you.
We only collect and keep the personal data we need.
We only share your personal data if it’s required to provide our services.
We ensure your personal data is protected when we collect and share it.
We comply with major data protection regulations.
We don’t knowingly offer partnerships to minors under 13.
You can ask us to change/delete your personal data by emailing [email protected].

1. INTRODUCTION

We at MUSIC MASTER, Inc., together with our affiliated companies and subsidiaries (referred to collectively in this Privacy Policy as “Music Master”, “we”, “us” or “our”) are committed to respecting and protecting the privacy and security of your personal data obtained by reason of your relationship with us. We take your privacy seriously and believe that you should know what information we collect from you and how we use, disclose, and protect that information.

For the purposes of this privacy policy, “personal data” / “personal information” means any data that specifically identifies an individual person.

Please read the following to learn how this Privacy Policy applies to your access or use of our websites (including if you are using our website to partner with MUSIC MASTER as a Content Provider), mobile applications, and any product or platform we offer or through which we provide services.

2. COLLECTION AND PROCESSING OF YOUR DATA

Visitors to our websites:

Standard website traffic data. When you visit our websites or otherwise use our services, we collect your IP address and standard web log information, such as your browser type and the pages you accessed on our website. We also collect device-specific information (such as your hardware model, operating system version, carrier network and hardware settings), information about your physical location (such as GPS signals, Wi-Fi access points, and cell towers), and information about your usage of an interaction with our services (including error reports, statistics on page views, and traffic to and from our websites). This data allows us to provide you with a better user experience on our websites. For example, if you are accessing our websites from a non-English-speaking country, this data allows us to provide you with a localized and translated version of our websites.
Cookies. We use “cookies” to enhance your use of our websites or other services. A “cookie” is a small amount of data, which include a unique identifier. Cookies are sent to your browser from a website and stored on your device. Every device that accesses our websites is assigned a different cookie by us. Providing us with your information is always your choice. However, we may not be able to provide you with all the services or functionality you require on a MUSIC MASTER website if you choose to disable cookies.
Usage analytics. Our websites make use of industry-standard analytics frameworks, which track viewership and usage of our websites. Although these frameworks may receive your IP address, they do not provide any personal data to MUSIC MASTER and are solely for the purposes of improving our websites.

Creators partnered with MUSIC MASTER:

Personal data required to execute a Content Provider Agreement. If you are a contracted creator with MUSIC MASTER (also known as Content Providers or partners), or if you have applied to join our network, we collect additional personal data from you that is directly associated with you or that can be used to identify you. This personal data includes your contact information, such as your name, user name, address, phone number, and email. We require this data to issue an agreement to you, to meet legal and regulatory requirements, to provide you with important communications, and to verify your identity in the future should you need to contact us.
Payment information. We also collect your payment method of choice. We use PayPal and other payment information you provide to us in order to provide you with payment for any services that you may provide to us in accordance with an applicable services agreement between you and MUSIC MASTER.
Date of birth. Before permitting you to use any of our services, we also ask you to provide additional personal data we can use to verify your identity or manage risk, such as your date of birth.

MUSIC MASTER’s services are not intended for users under the age of 13. We take children’s privacy seriously, and encourage parents to be aware and involved in the online activities of their children at all times to ensure that no information is collected from a child without parental permission. We do not knowingly collect the personal data of minors without parental consent.

Correspondence. We keep records of correspondence with our contracted Content Providers. Correspondence with MUSIC MASTER is conducted through ticketing systems, email, or online chat mechanisms. We record this information to ensure adequate levels of service are being provided per your agreement with MUSIC MASTER.
Content performance data. When you partner with MUSIC MASTER, your platform will begin providing us with performance data about your channel and videos. This includes revenue and viewership data. This data is required to calculate payment to you as per your agreement with MUSIC MASTER.
Content metadata, thumbnails, and in-video content. We collect video content and metadata that you post to your channel. This includes metadata uploaded alongside the video, and content from the video itself. This data is required to evaluate your channel for brand safety, compliance with the platform’s terms of service, and compliance with your MUSIC MASTER partnership agreement. MUSIC MASTER may also use this data to analyze the size and performance of its network.

Creators represented by MUSIC MASTER in additional revenue opportunities:

Creator profile data. To effectively represent you in additional revenue opportunities (such as branded entertainment opportunities and mobile apps), MUSIC MASTER creates and shares promotional materials about your channel with third parties who may be interested in working with you. This requires collection of data about your channel, such as the reach of your viewership, demographics of your audience, and a brief profile about you and your channel.

This information is collected from a variety of sources, including third-party analytics tools and information you have shared with MUSIC MASTER.
Content performance data. If we execute an additional revenue opportunity between yourself and a third party, we will share performance data with that party. The performance data we share will only be related to the opportunity in question.
Content metadata, thumbnails, and in-video content. We review your publicly posted videos and metadata to determine your suitability for additional revenue opportunities. Examples of these opportunities include branded entertainment, advertising campaigns, merchandising, and inclusion in mobile apps. We also use this data to ensure compliance with both the platform’s terms of service and your MUSIC MASTER agreement.

Creators not contracted with MUSIC MASTER:

Public channel or video content and metadata. If you make public your channel and content on digital platforms, we scan and catalog the metadata you have posted publicly. This is similar to how search engines index your content. Should you be in consideration for a partnership opportunity with MUSIC MASTER, this data will be reviewed to ensure brand safety, compliance with platform policies, and compliance with MUSIC MASTER partnership policies.
Correspondence with MUSIC MASTER. We keep records of correspondence via email, our ticketing systems, online chat, and other means. We record this data for auditing purposes, to ensure effective communications, and to ensure compliance with laws and regulations.

Users of our network-exclusive products:

Authentication data. We keep data required to authenticate and verify your identity prior to use of our products. This is to ensure you meet the requirements for access of the applicable product, as well as to prevent unauthorized use of your account or credentials. If you have granted our products access to your YouTube account, you can revoke access here: https://security.google.com/settings/security/permissions
Metadata you have provided during use of the product. Many of our products ask you for information to improve the quality of your profile, or enhance your experience with the product. For example, some of our products may ask you about your channel’s interests or topics.
Channel analytics. Some of our products collect performance analytics about your channel. This allows these products to provide you with enhanced reporting, analytics, and optimization functionality.
Usage analytics. Our products use industry-standard analytics tools to track and monitor usage of our applications. These analytics enable us to understand usage patterns for our products and make improvements to these products.

Users of our mobile products:

Account information. Many of our mobile products require the creation of an account. This requires you to provide a username, password, and other personal data which varies depending on the product. This data is used to verify your identity, track your progress, enable multi-player functionality, enable social features, and prevent unauthorized use of your username.
Mobile platform username. Your mobile platform, such as Apple or Google, may make your username available to us for use on leaderboards and as a screen name.
Usage analytics. Our products use industry-standard analytics tools to track and monitor usage of our applications. These analytics enable us to understand usage patterns for our products and make improvements to these products.
Targeting data for advertising. Our mobile apps leverage platforms such as Appodeal to serve advertisements. Advertising is non-targeted by default, and ad targeting will only be enabled if you explicitly consent.

Viewers of videos owned by or licensed to MUSIC MASTER:

Ad performance tracking technology. MUSIC MASTER may use platform-provided or third-party tracking technology to monitor the performance of advertising campaigns. These technologies may involve the use of web beacons, cookies, pixels, or other industry-standard tracking methods. MUSIC MASTER ensures that its usage of any such technology is compliant with all applicable privacy laws, rules, and regulations.

Recipients of email from MUSIC MASTER:

Email tracking analytics. MUSIC MASTER may use email analytics technology to measure the performance and response rate of individual emails and email campaigns. These analytics may include information on whether you have opened an email, when it was opened, which browser was used, and the location it was opened based on IP address.

Employees, contractors, or applicants:

Personal data required to process your employment or contract. MUSIC MASTER collects only the minimum personal data required to execute your employment or contract. This includes your name, contact information, address, emergency contact, and preferred method of payment.
Job applications. Applications received via email or online submission contain your personal data, such as name, contact information, education history, and employment history.

If, for any reason, the information that we collect from you is required to fulfill a different purpose than for the purposes described in this Privacy Policy, we will inform you of this new purpose before we proceed.

Personal data and other information collected by MUSIC MASTER is stored and processed on our servers in Finland or Germany. These servers may be located outside of the country where you live. All our servers comply with the adequacy requirements set forth by Regulation (EU) 2016/679 (also known as GDPR).

In order to provide the services described above, we may utilize APIs provided by the platforms where you place your content. Specifically, if you place your content on YouTube, we may utilize YouTube’s API Services, which are subject to the YouTube Terms of Service and the Google Privacy Policy.

If you have questions or concerns about the transfer or processing of your personal data, you may contact us at [email protected].

3. DISCLOSURE AND SHARING OF YOUR PERSONAL DATA

We disclose personal data to MUSIC MASTER’s affiliates or affiliated companies when it is required in order to provide our services or fulfill operational or legal requirements. However, with respect to unaffiliated third parties, we do not share personal data with such parties except as permitted or required by applicable laws, rules and regulations and this Privacy Policy. We share your personal data with unaffiliated third parties in the following circumstances:

If you consent to such disclosure. We require opt-in consent for the sharing of any sensitive personal data, such as confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality, or banking or other sensitive financial information.
To effect, administer, service, process or enforce a service that you request or authorize.
To enable additional revenue opportunities, such as branded entertainment campaigns or mobile apps, we may share your influencer profile with third-party brands.
To enable value-add services, we may share data with the third-party service provider so they can verify your partnership with MUSIC MASTER.
To enable advertisers, brands and other third parties to determine whether your channel or videos meet their brand-safety requirements, we may share the information we collect about your channel and videos and the results of our trust and safety reviews (whether automated or manual) with those third parties.
To protect the confidentiality or security of MUSIC MASTER, our records or our users.
To protect against or prevent fraud, unauthorized transactions, claims, or other liability.
To resolve a dispute with you or an inquiry from you.
To persons acting on your behalf in a fiduciary or representative capacity.
To meet any applicable law, regulation, legal process or enforceable governmental request to comply with a civil, criminal, or regulatory investigation, or subpoena or summons by governmental authorities.

We also share your personal data with unaffiliated third parties that we have engaged to perform certain services in connection with the operation of certain aspects of MUSIC MASTER’s services, such as payment processing, data management, and analytics. These service provider companies are provided only the information necessary to perform the services. In addition, we require them to protect the information in a manner that is consistent with this Privacy Policy and our security practices.

We share aggregated information that is not personally identifiable (that is, information that cannot, by itself, be used to identify a particular individual or user) with our third-party service providers, advertisers, advertising networks and platforms, and/or partners, such as advertising and marketing partners. For example, we may share such information to show trends about the general use of our services, to improve the design and content of such third parties’ respective offerings, to deliver more relevant marketing messages and advertisements, to enable us to personalize your Internet experience, and to perform analytics.

If MUSIC MASTER is involved in a merger, acquisition, reorganization, asset sale, or other similar transaction or proceeding, we will continue to ensure confidentiality of any personal data and will give affected users notice before personal data is transferred or becomes subject to a different privacy policy.

4. PROTECTION OF THE DATA THAT WE COLLECT

We maintain a variety of physical, electronic, and procedural safeguards to protect the information that we collect from unauthorized access. We use industry accepted procedures and systems to protect against unauthorized access to our systems. In addition, we use third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the services. These vendors have been selected for their high standards of both physical and technological security, which may include ISO and SSAE16 certifications, and/or compliance with the European Commission’s Standard Contractual Clauses (decisions 2001/497/EC, 2004/915/EC, 2010/87/EU). No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal data. We urge you to take every precaution to protect your personal data when you are on the Internet.

If you are logged-in, it is advisable that you log out of your account at the end of every session and not leave a logged-in account unattended for any period of time, particularly if you use a shared computer or device.

Unless it is otherwise permitted in this Privacy Policy, we restrict access to your personal data to those MUSIC MASTER employees, agents and contractors who need to know that information in order to process it for us, or to provide services to you or otherwise assist you, and that are legally bound to maintain the confidentiality of your information in a manner consistent with this Privacy Policy.

We maintain your personal data so that it is as accurate, complete and up-to-date as is necessary for the purposes for which it is to be used. We encourage you to contact us at [email protected] in order help us keep our information current.

5. YOUR RIGHTS REGARDING DATA WE PROCESS

We comply with Regulation (EU) 2016/679 (also known as GDPR), and all other applicable privacy laws, rules, and regulations. You have rights to access and control the personal data we store about you. These rights include:

The right to access your personal data, and understand how it is collected, processed, and disclosed;
The right to rectify any errors or inaccuracies in your personal data;
The right to erase your personal data from collection or processing, where not in conflict with legal or operational requirements;
The right to restrict further processing of your personal data;
The right to receive exports of your personal data;
The right to object to the processing of your personal data;
The right to exclusion from automated individual decision-making based on your personal data;
The right to opt out of the sale or disclosure of your personal data; and
The right to exercise these rights without discrimination.

Additionally, residents of the European Economic Area (EEA) have the right to lodge a complaint with a supervisory authority. If you reside in the EEA and want to lodge a complaint, you may do so in the member state where you reside, where you work, or where you may have experienced an issue with the processing of your personal data.

You may exercise these rights by contacting [email protected].

Please note that there may be instances where access may be restricted as permitted or required by applicable laws, rules and regulations, including information that is subject to legal privilege and information relating to a third party. If applicable, we will advise you of the reasons for restricting access subject to any legal or regulatory requirements.

We retain personal data for as long as is necessary to fulfill any of the purposes set out in Section 3 of this Privacy Policy, or to comply with applicable laws, rules, regulations, and regulatory requests and orders from competent courts and regulatory bodies.

6. TRANSFER OF DATA OUTSIDE THE EUROPEAN ECONOMIC AREA (EEA)

We comply with Regulation (EU) 2016/679 (also known as GDPR). Under this regulation, residents of the European Economic Area (EEA) can expect their data to be properly secured when transmitted outside the EEA. We only conduct such transfers of your personal data when mechanisms are in place to protect it. These mechanisms can include transfer to countries where an adequate level of protection has been established, or to organizations with adequate safeguards in place, such as a data processing agreement or compliance with the European Commission’s Standard Contractual Clauses (decisions 2001/497/EC, 2004/915/EC, 2010/87/EU).

MUSIC MASTER operates out of Canada, which is considered a country that provides adequate protections for personal data, as confirmed by the European Commission in Article 45 of Regulation (EU) 2016/679.

7. DATA PROTECTION FOR CHILDREN AND MINORS

MUSIC MASTER takes children’s privacy very seriously and complies with the Children’s Online Privacy Protection Act (COPPA).

MUSIC MASTER does not knowingly collect or process personal data from children under the age of 13. MUSIC MASTER does not knowingly enter into contracts with children under the age of 13. In the event that MUSIC MASTER has verified that a child under 13 has misrepresented his/her age in a MUSIC MASTER agreement, MUSIC MASTER will take immediate steps to either terminate that agreement or obtain the necessary consent from the child’s parent or legal guardian.

Minors who are 13 or older, but under 19 or their country’s age limit, may only enter into an agreement with MUSIC MASTER if it is consented to, and co-signed by, his/her parent or legal guardian. We only collect the minimum personal data required to execute the agreement, and only with the consent of the parent or legal guardian.

Parents or legal guardians may request that MUSIC MASTER disclose, update, delete, or restrict processing of data collected on their children. These requests can be made by emailing [email protected].

8. MODIFICATION OF THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy from time to time. We will post any changes to this Privacy Policy on this web page, and if the changes are significant, we will post a more prominent notice on this page or we will directly send you a notification. You agree that your continued use of the services after notice of such change shall constitute your acceptance of the Privacy Policy. You agree to review this Privacy Policy regularly in order to inform yourself of the terms and conditions of this Privacy Policy and any modifications to the Privacy Policy.

9. APPLICATION OF THIS PRIVACY POLICY

This Privacy Policy applies to all products and services offered by MUSIC MASTER and its affiliates, including those offered on other websites owned by MUSIC MASTER, but excludes products, services and agreements that have separate privacy policies that do not incorporate this Privacy Policy. Our Privacy Policy does not apply to products or services offered by other companies or individuals, including third parties who advertise our services, third party software or other products, or third party sites linked from our services. You must read the privacy policy of the third party to see how your personal data will be handled on their website.

10. ENFORCEMENT AND COMPLAINTS

We regularly review our compliance with this Privacy Policy and industry-recommended best practices, as well as applicable laws and regulations. Please contact us with any questions or concerns regarding this Privacy Policy or our treatment of your personal data. When we receive formal written complaints, we will contact the person who made the complaint to follow up.

11. CONTACT INFORMATION

If you have any questions, comments or concerns about this Privacy Policy, or if you would like to exercise your rights over control and usage of your data, please contact us at [email protected].

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